![]() ![]() The show first went off the air in January 2013, just weeks before House of Cards would turn Netflix into a programming powerhouse and signal the rise of streaming. Now, 30 Rock has returned, albeit temporarily, for another inflection point in TV’s ever-volatile history. ![]() Ironically, the waning power of network TV is also what allowed 30 Rock to stay on the air for seven seasons despite less-than-stellar ratings. Faced with outlets like HBO starting to siphon off cultural relevance, not to mention viewers, NBC green-lit exactly the kind of smart, niche show its competitors were supposedly doing better. 2006, the year it debuted, was the last time a network drama (Fox’s 24) won the Emmy for Outstanding Drama Series. Tina Fey’s beloved sitcom-currently available to stream on Hulu, Amazon Prime, and now Peacock-arrived at a time when broadcast television had just entered its still-ongoing crisis. Next to night cheese or the EGOT, perhaps the show’s most oft-cited concept is the aim to “make it 1997 again through science or magic”-a programming strategy still unchanged from when Jack Donaghy first proposed it in 2011 MILF Island anticipates the lurid thrills of reality concepts like Love Island, which CBS tried to translate for American audiences last summer and now, NBC has launched a streaming service called Peacock, a name preemptively dismissed by the otherwise credulous page Kenneth Parcell as “insane.” (Instead of “We Peacock Comedy,” Peacock’s actual slogan is the only slightly more coherent “Can’t Not Watch.”) If you splice together enough 30 Rock jokes about its perennially struggling parent network, NBC, you get a rough approximation of the current state of NBC and its peers. ![]()
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